Event Merchandising

We are the European Champions of event merchandising and we can prove it. We have supplied our Merchandise Partnership® to some of the World’s most recognised brands and events.

The UEFA Super Cup Final

The UEFA Champions Leauge Final

The UEFA Europa Cup Final

And that’s not all! We have also supplied our services to some of the world’s biggest corporate companies, events and rock festivals. We believe in The Merchandise Partnership®, it has brought success to our events partners for many years and will continue to do so for many more years to come.


UEFA Champions League Final, Milan, 2016


UEFA Europa Cup Final, Basel, 2016


Scottish Poppy Appeal, Poppyscotland


British Pipe Band Championships, Paisley, 2017


World Pipe Band Championships, Glasgow, 2017


Tallships Races, Belfast

The Merchandise Partnership®

We have developed the Merchandise Partnership® as a comprehensive, tried and tested route to market. We offer our partners a risk free, vertical solution to event and own brand merchandise. We guarantee our merchandising partner will receive the following:

  • A fixed fee for webstore, legals and due diligence.
  • An agreed percentage of the nett sales revenue.
  • Insurances in place and maintained throughout the contract term.
  • A bespoke range of well designed, high quality branded merchandise.
  • All product ethically sourced and conform fully to UK legislation
  • A professional and experienced event merchandising service.
  • Use of our fleet of custom built mobile retail units for event retailing and promotion.
  • A fully managed online store.
  • Creative input and product sign-off before production.
  • Own brand merchandise supplied at competitive prices.
  • Continuous customer offers, seasonal campaigns and personalisation.
  • A comprehensive quarterly sales reconciliation document.

Commercial Concessions

Consumers expect high quality products delivered speedily, courteously and efficiently. Venue Managers expect services that meet the needs of their visitors, whilst maximising their own commercial opportunity.

Our concession service provides:

  • Experienced management and vending staff.
  • Temporary concession stands (internal/external).
  • Handheld CC terminals.
  • Customer relationship management.
  • Point of sale.
  • Business intelligence and reporting.
  • Full inventory management.
  • Graphical and visual statistics on sales.
  • Multi-tender types.
  • Report generator allowing reports to be customised to client needs.
  • Inventory management.
  • Physical inventory using hand held scanners

Mobile Retail Units

Event Retail Units

Wherever the venue we will deliver and collect. Our trailers are custom built to suit their purpose and are extremely spacious, practical and simple to commission. Once located, they can be operational within minutes.

Whatever the requirement we have a trailer to suit.

Our quotation process is simple and includes:

  • Daily Hire Charge.
  • Delivery & Collection (Self-drive available).
  • On Site Set-Up.
  • Instruction.

Branded Trailers

We can brand the trailers with bespoke signage ranging from
single colour to all over, full colour vinyl.

  • Headerboard
  • Base Boards
  • Side Panels
  • Full Wrap Vinyl


Our trailers have many applications, however, the most popular are: Information Trailers, Merchandising Units, Mobile Box Offices, Ticket Sales and VIP Collection Units.

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The Business Incentives Group Limited
160 Wishart Street
Glasgow, G31 2HT

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